Remember me

I’ve been reading an interesting book recently, Persuasive Technologies by B.J. Fogg. It might be a little out of date as regards the web but the principles are sound and can still be applied. There is clearly a moral issue over the use of persuasion in marketing but it can be very subtle and benefit both users and web site owners alike. Take Amazon’s recommendations for example, its a useful service to be offered things which you might also like to purchase because the recommendations are based on other real-life customer purchases. Amazon obviously benefit from increased sales.

Other forms of persuasion promote loyalty of a service such as store loyalty cards or Xbox Live! Achievements. The latter is a simple but clever inclusion in the Xbox 360 platform. When games are released on multiple platforms there is usually only insignificant differences between the versions. By keeping a tally of your overall Xbox 360 score and offering milestones along completion of each game, Microsoft encourage gamers to play games on Xbox 360 and to keep playing. I’m currently trying to get to 250,000 points in Geometry Wars without dying, just to claim another achievement. It becomes addictive.

I’m not sure where I stand on the use of persuasion in technology but when it adds value to something I don’t mind.

  • 2:04 pm, 2nd April 2006
  • bbc
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Goodbye BBC R&D, hello BBC R&Mi R&D

Last week was my last at BBC Research & Development. From tomorrow I will be joining BBC Radio & Music interactive, working with Tristan in the R&D team. As I mentioned a while ago, amongst other things, I’ll be working on the next phase of the Annotable Audio project and I’m really looking forward to turning our prototype into a working app. Tristan will be talking about the project at XTech and has posted an intro to his paper. I will be further developing the Flash front-end and haven’t touched much Flash since I was last working on the project. It will be good to get back to some ActionScript.

With any luck I will be able to talk about what I have been working on for the last few months at BBC R&D – something I’m just as exciting about. It was a fitting end to my time with the Navigation team, but more about that soon.

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